Chris Condit – Masters and Founders S01:E25

   

What you’ll hear in this episode:

  • How cancer survivor Chris Condit founded the Texas 4000, the longest charity bike ride in the world covering the 4,000 miles from Texas to Alaska
  • How Texas 4000 allocates their donations, which have surpassed $8million since the start of their organization in 2004
  • Advice for anyone interested in building a non-profit, including how to build solid partnerships across your community

As a pediatric cancer survivor, Chris Condit had to fight through chemotherapy, radiation, and mental and emotional challenges – but he also had to witness the pain and sadness that cancer brought to other children and families as well. He knew from a very young age that he wanted to contribute to the worldwide fight against cancer. 

10 years after his cancer went into remission, Condit was a student at UT and heard about a charity bike ride that was being organized by other students. Shortly after, he met a couple who had biked from Baltimore to San Francisco in a coast-to-coast charity bike ride. The seed that had been planted as a child began to grow, and he started to gather information about how to organize and execute a bike ride to raise money for cancer research. He hadn’t biked more than 5 miles in his life, let alone organized a group ride, but he was determined to make it work.

Being in Texas, he couldn’t necessarily pull off a ‘coast-to-coast’ path cleanly, but Condit still wanted his charity bike ride to span a dramatic and impressive route. He pulled out a paper map – it was 2004, so that was the standard at the time – and started planning, training, fundraising, and recruiting. Condit came up with the idea to get a group of UT students together to bike from Texas to Alaska, a 4,000 mile journey – and the Texas 4000 for Cancer was born. The Texas 4000 is the longest charity bike ride in the world, and has raised over $8 million to support cancer research and survivorship as well as spread hope and education throughout communities across the country. One thing that Condit is very proud of is that the money that Texas 4000 raises has helped provide seed grants to projects in the early stages of research that might otherwise have difficulty receiving funding from the government or other large organizations. 

The riders are the “life-blood of the organization,” Condit explains, and over the years the Texas 4000 has seen more than 700 riders participate. Each rider has to secure their own donations and prepare their route, where they will stay, and find opportunities to speak and educate the communities that they ride through about cancer research and survivorship. Condit calls the experience is a “learning lab for non-profit leadership” that teaches the riders how to be an activist in addition to the meaningful journey. Condit shares inspiring stories about past riders who went on to create their own non-profits, enter the medical field, and do other world-changing work based on their experience in the Texas 4000. 

Listen to the full episode to learn more about how the Texas 4000 raises money and spreads awareness across the country! You’ll hear some first-hand advice from Condit that is invaluable for anyone who is interested in starting their own non-profit, including how to find the right partnerships and how to avoid donor and volunteer fatigue. Inspiring from start to finish, you won’t want to miss this installment of “Masters and Founders!”

Host: Dan Dillard 

Guest: Chris Condit 

Transcript: 

this is a founding media podcast if welcome to another episode of masters and founders we are so honored to share the story of Chris conduct this week Chris along with his now wife Mandy fender the Texas four thousand in two thousand and four the two were both engineering students at the university of Texas at Austin at the time Chris is a Hodgkin’s lymphoma survivor having been diagnosed at age eleven the three to the Texas four thousand as a way to continue the fight against cancer by raising funds for research insuring hope knowledge and security throughout the continent for those who don’t know the Texas four thousand is a bicycle ride that goes from Texas to Alaska I’ll let Chris tell you more about the organization and his personal journey welcome to a masters in understory cast in the today we do something different and interesting we as part of founding office in the magazine we always do stories on founders of one thing that we haven’t done it although we participate with a lot of non profits we haven’t featured a nonprofit in our magazine which we will do this next quarter of Saturday we have a great cast Chris Condit with  Texas four thousand I’m completely excited to learn about this thanks for being here Chris thank you for having me of let’s I wanna start with what Texas four thousand

if you don’t mind just kind of sharing with the audience and artist is there absolutely so Texas four thousand for cancer is the longest annual charity bike ride in the world  it’s a bike ride from Austin taker Austin Texas to anchorage Alaska its covers over four thousand miles and  it’s comprised of students from university of Texas  each one of these these writers signs on over eighteen months ahead of the ride and signed signed up to race over a dollar per mile  they’re actually raising actually comes out more close closer to ten thousand dollars  what they’ve been doing recently but  they raise money they  volunteer in the community they sure hope and knowledge with with community state and  and they prepare themselves to take on a very long by Christ well that is super cool so I want to go back to the reason behind why would why that actually start to two thousand four so this gives us a four right yes we sure we take us back to why you decided to start this and will yeah absolutely  so a little bit of money story  I am I’m a survivor of cancer of Hodgkin’s lymphoma I was diagnosed when I was eleven years old and  I it was a pretty advanced society had had  multiple rounds of chemotherapy multiple rounds of radiation treatment kind of went over the course of the year  and you know it was obviously a very high stressful and and frightening time in my life and my parent’s life  being part of being in in treatment for cancer was being around other pediatric cancer patients and I thankfully my my prognosis was good for the beginning and things went better and better at it as I was being treated  not to say the treatment wasn’t difficult but  the thing one of the things that was very striking to me and and left a deep impression was assisting other  cancer patients who were not improving we’re doing worse and being around these kids you know for weeks at a time and and you know they’re not seeing them anymore just and wondering what happened  definitely left a Russian on me that  I wanted to find a ways as an adult to arm to fight against cancer it’s a great story I just kind of put myself in that place at eleven years old

yeah go through all that of course your parents in the one yeah so fast forward to the decision of doing something about it once your health is better yeah and and and what was that look like well you know having cancer as the eleven twelve year old it’s our I mean for me it was kind of an awkward time because I I do want to be like a normal kid I didn’t want to be the cancer patient I didn’t really want to talk about that as a teenager  and so because of that I didn’t want to it’s all it’s all awkward to me to to get you know to be a kind of in a in a cancer community  something that I I love this as a kid and as a teenager is that the outdoors and in fact  right around the time my diagnosis I had just joined boy scout troop I had to to drop back out of that and  I was able to rejoin after that and  after my you know after I was in remission and so I was very much outdoorsy kid  did a lot of canoeing backpacking  just high denture outdoors things I I will say that I’ve never ridden a bicycle Morrison five miles so well I I got to college and  I had a chance to come across a group of a cyclist you’re doing I I you know a coast to coast charity bike ride for actually yeah it’s a cancer fundraising bike ride and  and then that just planted the seed well you know I I told myself I was going going to do something for the cancer community

I’ve done nothing it’s you know I’m  almost you know getting close down the college now and ten years after yeah yeah I just just about ten years at just about exactly ten years later and  so I hope you met met these folks in in San Francisco they just complete arrived from Baltimore and  so they were I a group out of Johns Hopkins we’re doing Costco stride and yeah my first thought in and kind of running into these these people out I would love to sign on this is my kind of  of you know cancer battles and doing a fundraising bike ride across the country doing some huge like that so we got back to Austin and sat in and thought about it and I actually called this group of them we kicked around some ideas  and you know thinking about a a bike ride from Austin you know it’s it’s not if you’re on the coasts we just like to the other coast starting in Austin it felt like I don’t know somehow it’s not like a it’s not it’s not closed in yes it’s just not quite as dramatic as saying you’re a coast to coast if you go from from Austin to a coast so I started thinking about it and and just and thinking about what is that the opportunities to draw attention to battle against cancer  and I thought you know we have got to make this thing is as big as outrageous as possible so how far can we can buy from from Austin Texas and pulled out a map and just started looking at some ideas

and you know it almost immediately just jumped into my head we got it we got to go to encourage you gotta go to Oscar night saying and it’s a when I you know it’s kind of funny to think about it two two thousand three when we’re planning because it was actually literally a rand McNally road atlas I have to you know yeah today while you’re straight to Google maps then I was right right is actually going to  to look at the paper map and and see you know destination ideas so we decided you know other people are doing are doing organized bike rides  as cancer fundraisers we’re gonna create the biggest baddest ride from Austin to encourage and and recruit our fellow students to join us on that so that’s how we got it got the initial idea initial idea inspiration yeah so I want to know  yeah that that was a great interest of the why but the how like if that’s something you’re you’re starting a nonprofit yeah age twenty one yeah yeah so is like within two minutes well you know

I honestly  there’s that  Steve Jobs court about stay stay hungry stay foolish that I think he got from that a letter home holders magazine I think that the foolish farce resonates with me because I think you know we got a lot of like are you crazy this is this is a terrible idea this is not going to there’s too much is not gonna weird and interesting you know being foolish thank yes yes we’re gonna do it and so I just didn’t know any better that  you know that that it couldn’t be done and so because of that I think we we did it that resonate so many founders yeah done you know over a hundred and thirty stories probably yeah and that same like Navratri is listed just do it yeah can you get into it and it’s just you follow your passion and your yeah you you’ve got it because of and obviously that calls with you for the last ten years up to that point to something that might make this happen and so because in this village is one step at a time it’s right one break after another after another writer this one day and you can build and now what I’ve read  just correct me if I’m wrong is like you guys have raised over five million for cancer yeah I I think we’re up to a million now while somebody’s a little late and we were going to go and yeah well so can you tell me about any of the effects of I mean obviously there’s a lot of positive positivity can you tell me yeah of those donations going into some of the non profits for cancer what you’ve seen and how this makes you feel I then amazing it’s an incident I just it it’s incredible feeling for me  what we’ve been able to do with our we’ve matured and and continue to mature and grow as an organization now we wear our fifteenth year  I think we’ve been able to get smarter with the way that we  director giving I I we’ve we’ve always given towards cancer research primarily and and survivorship as well  and we’ve we’ve supported institutions like the American cancer society MD Anderson and  UT biomedical engineering we started to to work with at dell and and here in Austin as well the medical

and the things that I’ve been exciting to me and and the the recent years in addition to you know being able to find like what we get in one point five million dollars she was a very big projects set up at MD Anderson but we’ve also been able to net a recently more recently  give seagrass towards  do you like for example you T. biomedical engineering give them C. grants that they can direct towards professors that are doing early stage cancer research  the kind of research that might be difficult to score enough for young researchers score their first big  NIH or NCI grants but if we can give them a little bit of seed funding to help them help that  research survive a little longer and they can show some promising early results then they can get the the the big multi million dollar government grants that help that  that research get to the next level but I feel like we have to do a little bit of seed stage investing and that since  your or helping them helping support and that way we also give in another way similar to  the dell medical school has a  Texas health catalyst program that identifies promising early stage research not just a biomedical engineering but also in the medical school in the college of natural sciences and college of pharmacy and then around the city of Austin so we have partnered with them to help direct more funding towards  towards again identifying these these early stage programs that can that have promise but 

but need support so awesome awesome and of the writer says so you have an idea of how many writers you’ve seen over last so so we’ve we’ve seen over seven hundred writers  and that’s I’m glad you asked that because that that touches on another really I think cool aspect of the organization so the writers they are they’re really like the life blood in the heart and soul of the organization we we have a wonderful staff  of of full time folks in including several alumni past writers but it’s  we intentionally leave a lot of the planning and preparation  and logistics to riders who were who were students and what is Texas four thousand is for is for these riders is a  learning lab for nonprofit leadership so they get to get their hands dirty with calling people and and you know I’m not just asking for donations but asking for logistical help  asking for sponsorship asking for places to stay asking looking for venues for us to to speak  and finding ways for us to to have you know a greater impact in the communities that we ride through so the writers are are getting this wonderful experience not just above a cool bike ride which they they certainly get that but it’s  but learning to be of a philanthropic you are at and just say activists he’s going to you know we hope leave the organization more prepared to be a leader either and and fighting cancer fighting for something else that they believe in that’s also it’s it’s it’s at that stage of the game meaning life what they are like twenty one twenty two years old right right and so it’s like this great life experience not only just a live experience but also needed to go raise awareness and feel good and do something good

yes for others yes is such a needed thing absolutely I think that’s a wonderful thing for sure as far as the other part yeah one other and you said that there’s past long knives that are working with you on a fulltime basis I am asked do you have an idea of the seven hundred people that are written through  and done this how many are kind of either following the path of nonprofit work or or following it even count on medicine yeah yeah I mean it I I don’t have exact numbers but I know that we’ve we’ve seen folks that have gone on and and I mean a couple of examples we had   past  Arai director  he was before going on to work at  at work on Wall Street investment bank he works  his name is is top on the he was doing at working at an orphanage  in Africa and he was  you know that it was a  apart another nonprofit effort he was doing but by his own his own Everton an observation he saw you know the place was in bad need of some repair new uniforms for the kids so he he went back this guy had already raised twenty five thousand dollars for Texas without for cancer he went back and raise another twenty plus thousand dollars wrote to his his same donors and said Hey guys you know thank you for supporting you and this past effort here’s what I’m doing now  ands and he got  he got a huge outpouring of support and was able to like frightening uniforms and help you know help the maintenance of this orphanage and that was not part of his charter he was just like to be there and help out you know and so saying things like that  we we had another  another writer whose name is Joanne domain and she started a  either cancer nonprofit called care box they give care packages to people that are are dealing with cancer and living with cancer and and things that will just help them in their in their day to day life so  sing yes the writers that that that go beyond to go beyond a L. O.

and then just all the writers who’ve been inspired yet to to work in healthcare to work we have a ton of nurses cancer nurses  physicians the students are in pre med  and  and and people that work in health care and I think that part of Texas where the house is getting to meet patients getting to meet doctors and and sharing their stories and writing for them I mean we tell it like we are ready for you thank you we want your like write your name on our health I’m gonna ride for you every day this summer and  and so getting to have that like one on one personal interaction or or even staying with host families where you’re stuck spending all evening with these people and they’re like here’s what happens my cancer story here’s how I lost my husband to cancer and having that just extremely you know motional emotional real raw connection  I hope that that makes these people yeah yeah better doctors better nurses that are business people yeah that’s that’s really touch on but I’m glad that we’re able to touch on that yeah I want to go into  the ins and outs of a of a little known profit yeah so many the founders who we talk to it’s not just the good stories the good bad the ugly yeah if someone else wants to start one we want to be well prepared so you talk about some of the good bad and ugly of yeah yeah yeah 

yeah the first year is is definitely a wild ride in terms of planning  I want to say that it’s  you know at the initial time of meeting how to help yeah I guess chrysalis of partnerships okay so when we met this with this group that was during a bike ride  from  from Hopkins to services go I was with my wife and  she was my my girlfriend at the time your college and  and so we started talking about this so she was like really my my partner sounding board and we just you know bouncing ideas off each other and and  she was with me from the from the ground floor and you know just help me along every step of the way getting it started so  her name is Mandy are you know so grateful to her  with the next review we recruited kind of our our next circle of leadership wise  a group of graduate students as they were yeah by mostly engineering graduate students where we’re undergrad in engineering so we we put out there the call for people to join the group  and the way we recruited people is that we we created a flyer advertising Hey you don’t get a get a road bike and bike to Alaska with us and raise money for cancer research we just where does all across the the UT campus and  it we we had an info session we’re going to come tell people you know how to how to join help be a part of it and we just had a very rudimentary idea what that would look like but so many people I heard a response is much much bigger and stronger than I thought I was going to be and we got a ton of great applications and people that want to do it so going through that list of applicants we found does the folks that were a little bit older and wiser than we were  just in terms of  you know just a little farther down the road if they’re accurate passing experience and  and so that that group became our kind of our our core group of of leaders and and I like I said there’s most of them were graduate students we had won it one other undergraduate student

and this group help us plan organize and and get the ride on the road  two tanker just so they actually do the ride with us  all I know for sure I mean I I’d say a couple of the big challenges we are very lucky and having I I I family friend who was able to set up the the five oh one C. three nonprofit that’s maybe the the question I get most frequently Zach how do you set up a five one two three and you know find somebody if I find a lawyer yeah that’s that’s my answer find a lawyer who can help you with that  so but the the the other part of it was just  we would set a minimum fundraising goal for ourselves and we were doing this whole ride on I he’s a compressed timeline compared  the preparation rather  on a compressed timeline compared to what the writers do now and so the fundraising aspect was very stressful and  I blew like it definitely had a lot of sleepless nights and nightmares  we had kind of had this discussion amongst ourselves that if we don’t get to you know X. Y. Z. dollars race you know it would be unethical for us to continue this ride and and  and that was gave me unbelievable heartburn and I think on one side it was probably good because it pushed us to you know answer to raise as much as we did the first year and a you know in the very first year we were able to to donate over a hundred thousand dollars last  I I’m you know we all I think it’s terrific when but it’s  but I think that in hindsight maybe I could have spared myself a few gray hairs like I I don’t think that people would have said well I need my money back because you didn’t raise you know you didn’t donate a hundred thousand dollars and  I I think that we could have been like slightly kinder to ourselves and that and and said look you know we still we still raise a lot of money with plans whole ride it’s going to go on again it’s gonna be awesome we’re building on it this year so  I think that initial stress in the first year was it was good but it was many more today are some of the data that it had to be  so you know maybe that’s just you know setting realistic goals are and are knowing what your real objective is  and our real objective was you know yeah I raise money but it was to to get to all encouraging and prove that it can be done so I another big just that I don’t see an ugly red but something that I

I hit some serious city after after we get to anchorage and you know we’re deciding we’re talking having conversations or biking on the Alcan highway like you know we’re going through Yukon territory like Hey are you is this thing happening again next year and I mean everybody was like yeah this is this is got to keep going and we put all this work and of course it’s going to keep going and then at the end of the summer you know thankfully a couple people hung back and said Hey all up again I’m gonna help you organize and help you recruit but the amount of work that it took just a basically not bill the thing again from scratch but so much work right over again I realized by the is that you’re like I can’t I can’t just I can’t just keep you know doing this in my spare time you know recruiting everybody in planned the whole thing again and again so this is where again I  there is you know another crucial partnerships and  I I talked to a friend from school who’s he he’s actually  had graduated he worked for a few years and he said you know what I think what you need to do is you need an advisory board you need to hear more directors and you probably need to add an executive director of the full time staff person and so he introduced me to a friend he thought would be a great do you know advisory board chair of the board of directors chair and  that that person’s name is Jimmy shoddy he was he was a couple years older than me he had been president of business council at U. T. so he he had a lot of the sort of the business side action man and and knowledge that I didn’t have as it is an engineering student  any estimates of actual corporate experience that I didn’t have either so  we began to work together he recruited  an advisory board of of his colleagues or or friends from business council and  we we got some some great sponsor seed funding and got  got the board directors in place and  you know when the first action just there was decided okay we need to hire an executive directors the job description for that role and I decided I was working at a at a medical device startup company at the time but I decided the job description what’s like a job that I want to have and so I love them the startup company left some stock options behind

and  they they were successfully acquired so you know less of money on the table there but no regrets because  I I had a chance to be full time executive director of Texas four thousand for several years and  and help us you know find our feet as an organization together with you know my partners on our our board of directors so you know I think that I discovered that that  experiences realizing you need help and and you need some institutional knowledge you need structure I get into that as soon as possible was it was really important for me  and then I’d say you know looking back now fifteen years later I think it’s also  I want to be president as a as a founder and past executive director but there are so many smart okay the people that are are basically way way more knowledgeable experienced and capable than I am and so many aspects of running an organization that I I don’t want to get in their way right and so I want to be there is it is a cheerleader supporter  but I want to let all the talented and brilliant people who are now on our board of directors our staff I wanna let them give them the space to succeed so so many founders that you hear about  Steve jobs in other words they surround themselves with smart will you know let them run yes yes so you have the vision you you do all the hard work to spark it and then let it let it kind of yeah but the fire building yeah that happened eight the other thing that I thought was amazing is  so Austin as I’ve come to know it is a very good English yeah there’s so many great nonprofit softer by the same token there’s so many great nonprofits author right so it is there’s a lot of ways to slice this pie so it’s gonna be in my imagination not super easy to continue a program for as long as you guys hands I commend you for that growth and keep going it are there is anything you can speak to on that from from a from a year after year growth standpoint is that just kind of continually grown or using some shelves I think you know it’s a great question because  some  part of the challenge B. can become I mean for a for us it’s it is super exciting awesome story and and 

but you know you tell people about it they get excited but then it’s like okay it’s we’re still here we’re still doing this like you know you’re excited last year how can we get you excited again this year and the next year the next year so finding that that  community supported the doesn’t get fifty  you know you will have donor fatigue yeah I think for one I we we’ve had some wonderfully patient volunteers at again you know just mentioning Jamie are our initial Borchers served for nine years as as our first board chairman and and that’s just like I just you know took a huge amount of time to really get the organization to write a really steady and stable place I think that’s probably not the norm  in terms of what can be expected of of a volunteer  so you know avoiding that volunteer fatigue and and and donor fatigue I mean I think we’ve put in some some structures with our board to help that lets there be a progression of of what board chair so we have somebody come on is that as a vice chair and then they graduate to being a board chair and then they had their past year so there’s this three year cycle where they are they can give a lot of  three years but it doesn’t it’s not like you know  super so so onerous for such a long time or just his expectation of like well you got to stick around like right we’re well so you know

yeah  at the other aspect is I guess is it is a strange for us is we get each year a new crop of writers  and so each one of these writers brings their own circle of donors and people that are I hope a lot of them are giving because of they believe in our costs and they they want to help fight cancer I know that a lot of them are giving because they care deeply about this person that prior to joining four I think that was a very as I’m thinking about what you’re saying I think that having that new batch of recent years yes smart way to make design the program so it’s it’s  because of which it is yes yeah I mean there’s a new blood and an excitement yeah and and I mean just a couple of things on that one is it’s you know it’s it’s that’s we’ve avoided donor fatigue of from the from the writers fundraising that way because it’s it’s like yeah the new group every year and also they as you are mentioning they keep their into the enthusiasm and energy level the writers is always like sky high I mean that that energy you have when you’re in your first our company or when you use your your first married or something like that that’s our group of writers every year and it’s it’s cool because  you know that the writers never appear to get tired of it because it’s a new group each year  and but but again the the the the the growth challenges okay well we’ve got X. number writers that  that are doing this right and we have kind of a maximum capacity since it is it’s a pure land riders is a you know a student is in charge of a group of other students of twenty to twenty five other students

we say it’s a very small communities all right so we’re not we don’t send hundreds and hundreds of people and over almost more community we have host families so that’s another reason to to manage this the size of our group everyone have a quality program for the writers these are these are all reasons why we don’t just add and add and add and add to the number of writers that are participating but with that there’s kind of a an upper limit of how much each rider could raise so that’s where we have to get creative and think about what are what are new ways that we can bring in you know outside revenue to the order you know other revenue to organization and a really neat way that’s been done Mr Ardila  so Jimmy’s wife Bridget you know what when she when we were first but having sporting directors together she was asking like what kind of party we’re having for the writers I get back well and so she she and Jimmy and and I and a group of volunteers all together just alter quick I mean I think like six weeks that is the scale and we had a day at the Austin music hall  when there still was not an easy call and we raced raised a lot of money that night but said this this event has gone to just be  you know an absolute blockbuster fundraiser for us and we have six or seven hundred people coming out to their to the Hyatt or do you live W. and were you know raising interest in and send us the money at this scale and so  that’s what has been another waiter to raise money that’s wonderful and this year’s is starting tomorrow this or was it was an extra the the yeah so the so the writers and we we call tomorrow the day it’s the day before our kind of community ride so we are a community right states they want to see our stride data for that as we call day zero so the writers are going to leave the UT campus just as a team they’re gonna be sent off by mayor Adler

by miss Lucy Baines Johnson Houston are a wonderful supporter of Texas four thousand is spoken Anderson office several times before  she’s always an inspiration show she’ll be there as well and so the riders will get sent off you know kind of wasted five other parents and  insured on right by us and  and then they’ll they’ll have the we’re joined by hundreds of of Austin area cyclists forward the outright on Saturday yeah and then from that point forward it’s just Heddon S. crying about the miles north thirty miles to a hundred and twenty yeah that’s right that’s right I was on the terrain yes yeah whether it alone there that that in and then you know what I’ve seen over the last few years the writers also it means really focusing on which which community should we stop and and so that’s another thing kind of dictates the distance the writers have done something where they’ll they’ll look at which communities have been hit hard by cancer because that that sort of data is available now and so they really want to make sure that they’re not just covering the miles but they’re being able to have an impact in the communities that they deserve cool so would you give a plug for where people find more information on this absolutely yes so check out our website at Texas four thousand dot org  you can follow us also on Facebook Instagram or Twitter  and you see pictures of the ride you can see video content interviewing our writers and hearing their stories talking about why they’re writing  and you can learn about how to get involved as a volunteer or donor and  and just you know keep track of what they’re doing thank you so much for being with us today I really enjoyed the story learn more about what you’re doing so keep thank you for keeping on all right thank you thank you Chris for sharing your story with us it is truly inspiring to hear how you were able to create such an amazing and giving community the masters and founders team includes medium Dillard producer Mariah gossip an audio engineer Jake Wallace thank you everyone is found in media for your support to see this video interview and other founded media podcasts make sure to subscribe to our YouTube channel a link in the show notes thank you for listening