If you’ve decided to create your own corporate podcast, your business already has a presence through your website and social media platforms. Which means you know the struggle of creating and posting SEO content consistently. It can be a constant source of frustration, especially when you know how much Google hates an inconsistently updated website.
Your ranking in search engines falls, your site traffic flags. And still, for some reason, remembering to update your company’s Twitter-feed always seems to fall to the bottom of the list.
But what if there was a way to get a whole lot of content out of a little bit of effort?
We’re talking quality content – Podcast episodes, multimedia articles, YouTube Videos, social media posts, blogs. All from sitting down and recording a 45 minute chat with a guest of your choosing.
It’s not too good to be true – it’s podcasting.
Read on to learn how to take one podcast episode and turn it into a content cache.
Repurposing Podcasts into Different Mediums
You’ve just wrapped up a season of podcasting, and you’ve got 12 episodes to show for it. That’s it, right?
Only for the unimaginative.
For each interview you record, you get so much more than a single episode. The video, audio, and transcript can be sliced up and repurposed into content for all your media platforms. By the simple act of investing in your business podcast, you have opened a treasure trove of quality, unique content for your business.
- Podcast Episodes
- Articles
- Blog Posts
- YouTube Videos
- Social Media Posts
Here’s how it works:
Step 1: Record your Podcast
Whether in person or using remote podcasting software like Responsible Podcasting™, sit down with your guest and have a conversation.
Step 2: Edit and Upload your Podcast
Your multimedia engineer then edits your podcast audio and video into a cohesive episode that tells your story. Then, just upload it to your website and podcast directories like iTunes, Spotify, or Stitcher.
Step: 3 Share on Social Media
Share on your company’s own social media accounts like Linked-in and Twitter. Remember the guests you invited on your podcast? Well, the icing on the cake is they’re going to share your podcast on their social media as well. Thus expanding your audience exponentially
Step 4: Make Video Clips
Take the best moments from each episode and make short, social media-read clips for you and your guests to share. I mean, who wouldn’t want to share a video of themselves looking great and sounding smart? These snippets are a powerful way to impress guests with the quality of your marketing.
Step 5: SEO Multimedia Articles
Creating multimedia articles not only allows you to repurpose the transcript from your interviews into SEO articles, but the audio and video can be embedded throughout to give readers the varied, interesting content experience that will draw them to your website.
Step 6: SEO Blog Posts
Every question you ask your guests, every new topic you cover, can produce topics for blog posts. Why outsource to SEO content mills when you have your own source for unique, quality SEO blogs that will up your Google rankings? You simply pick a question from the episode
What are you waiting for?
In addition to the many ways that corporate podcasts can benefit your business, the fact is Podcasts = Tons of Content. Are you maximizing your content and outreach?
If not, why not let founding_media help you out? We’re an Austin-based, full-service podcast production suite. We develop, produce, edit, and distribute corporate podcasts for businesses across the country. Reach out at [email protected] for more information to learn how we can help you deliver your corporation’s most important messages.
