What you’ll hear in this episode:

• Randy Cohen’s inspiring passion for his company TicketCity.com 
• How to build a loyal team around you 
• Randy’s secrets to success… and swagger  

Randy Cohen towers over his competitors with his larger-than-life personality as CEO (self-defined as “Chief Energizing Officer”) of ticket resale company TicketCity.com. But TicketCity didn’t achieve $150 million in annual sales because of their CEO’s charisma alone. Cohen’s status as a giant in the business of entertainment was earned through hard work, dedication to his customers, and passion. 

Cohen recognized the market for ticket resales early on as a student at University of Texas, Austin when he spent his “life savings” of $1200 on 200 tickets to a UT v. Razorbacks game. It was a gamble that paid off, and he turned a $1800 profit that night. Staying true to his philosophy that “you gotta take chances in life,” Cohen founded TicketCity without a single investor. Later on, when he was looking to expand and had the opportunity to acquire 1-800-SOLD-OUT, Cohen took another risk and reaped the reward by expanding his company to the East Coast without any outside funds, earning back his own investment in only 3 months. 

Reinforcing Cohen’s luck (or rather, his strategic bets) is an unbeatable work ethic and a solid team. He worked 18-hour days at the start of TicketCity, and surrounded himself with people that he could trust and empower. His work ethic and appreciation for his teammates – which have been with TicketCity for 22 years on average – reveal another one of Cohen’s core values: integrity. 

“You don’t stay in business for 30-plus years by doing the wrong thing,” he laughs, explaining how he goes to any length to ensure that the customer service experience at TicketCity is unparalleled. Cohen recognizes that beyond the event itself, each ticket represents a unique experience for the customer. 

An expert in his field, Cohen has authored two books about business (and one children’s book where he raps!). “Ticket to the Limit” and “Secrets of Swagger” share his experience, mistakes, and insights to inspire young entrepreneurs. You’ll have to read the books to mine all of his wisdom, but he gives us plenty of teasers in the podcast, including: “if something is in your heart, go all in.”

Cohen definitely has a way with words, and given that he has held front-row seats to so many major events in the past thirty years, he pulls out some epic stories for this amusing episode. Like, subscribe, and listen to the full podcast to hear his wild experiences at the famous Janet Jackson Super Bowl, the 2005 National Championship with Vince Young, and more iconic events! 

Masters & Founders is a founding_media podcast created in collaboration with foundingAUSTIN.

Host: Dan Dillard

Ryan Francis

Guest: Randy Cohen

 

Transcript:

what’s more Austin the scene live music Randy Cohen came to Austin the eighties and you even them during his time at UT the buying and selling tickets was going to be a big deal and he had an idea that the industry was going to need new ways to sell in the future from it’s humble starts selling tickets outside a basketball game to now running one of the largest ticket reselling sites Randy has developed a way for fans to buy and sell over a hundred and fifty million dollars worth of entertainment each year on to get city dot com live music sports and festivals green to gain larger and larger audiences each year and with it Randy has seen the best and the worst in the industry let’s jump in and see what we can learn from this entertainment giants hello everybody and welcome to masters and founders brought to you by founding Austin we are here at the Russell collection fine art gallery before we get started I want to give thanks to all of our sponsors Waterloo sparkling water kind bar tiny house coffee and still lost in whiskey thank you for the whiskey guys really appreciate it today we have Randy Colin of ticket city he’s an entrepreneur author of three to three Bucks and we’re gonna get right into it with them very excited for this interview Randy how are you today Sir

I am so excited to be in the loop a level the fellows doing a podcasters south by southwest I’m talking stand back non believers hello it doesn’t get any better than that that’s what I’m talking about men so I I throw people right into the ringer why don’t you tell us about your story what what’s been driving you to be an entrepreneur and author you do all these crazy things tickets city let’s hear it all man the nitty gritty too yeah well you know what I I landed here in Austin Texas around nineteen eighty two and a lot’s changed since then and word descent amazing city want to top cities to to be in in our country right now and I basically went to school at Texas and during my school years to Texas I sold some tickets on the side and then it happened the one really big game and the game was the university of Texas was number three in the country and basketball at that time was plain the number one team in the country the Arkansas Razorbacks and what year was this I think it was around nineteen eighty seven okay and it was the days of stroll and all and I thought for sure that gay would sell out your urban centers pretty big eighteen thousand people and I like this gonna sell out so I took my life savings of twelve hundred Bucks and about two hundred six dollars seats for the big game and the game didn’t sell out so I’m going there with my tickets and I’m like I can’t believe I’m you know dumber than officially warm here and I’m gonna leave you know my life savings it’s gone I get to the the the stadium and all the sudden the lady from the box office pulls down that little sign in the window saying sold out there’s a big line there and there I was with two hundred tickets fellas looking strong and people turned around in there I was I sold all my six dollars each for fifteen dollars a piece and that’s about nine dollar ticket profits overall you bean counters are made quick eighteen hundred dollars and I’m thinkin stand back nonbelievers this is way better than waiting tables and and bartending I kind of like this arbitrage thing and that’s where tickets city kind it was born and slowly but surely thirty years later we’re still grinding it out saving the world one ticket at a time and making some dreams come true you know

I wanted to ask this but I didn’t want to do it before we got on there how big is ticket city well great question in your it’s probably the entire space in the secondary market of tickets is probably about seven billion dollars right now yeah tickets city does run a hundred and fifty million dollars in sales annually which is a lot smaller than some of the big boys like StubHub that does four billion in revenues the cool thing is as we’ve done it with no money the old organic growth under my some lemonade you know by some lemons and some sugar and some cups sell that by some more you’d think that separates ticket cities we actually one of our divisions owns the inventory and we actually are grandfathered in a lot of the inventory for from the NFL teams from the college football teams you know from masters and from all the different events that we do around the world that’s great really really cool so I want to hear in the favorite mistakes long we obviously it’s not just all you know roses and Bobby’s eyes yeah there’s there’s certain things that you come all the way that’s that that you have got to overcome now it’s it’s that old thing what doesn’t kill you makes you stronger and you’re right it’s not butterflies and rainbows but you learn so much and I you know I’ll share with you one of the toughest events in our lives over tickets city I’ll I’ll remember I think it was a few years ago during the Superbowl in Phoenix and the tickets actually blew up in price to about ten thousand dollars per ticket and we have people that sell tickets on our side we don’t own everything and so different brokers they were putting tickets on our site that sold them for two and three thousand dollars now we’re not delivering the tickets to us that they sold on this site so here we are with customers waiting to pick up their tickets and tickets were not there so now we have choices you have an angry mob of people you know you can run and figured out later or you meet things had on and you don’t stay in business for thirty years by doing the wrong thing you’re gonna take care of everybody as best you can so what we ended up doing is we just set up a straight policy that says anybody that order tickets you’re gonna get your money back plus an additional two thousand dollars per ticket we threw a big party for everybody so they didn’t get to miss the game and you know it’s better than you know running for cover

and it was tough because you know you have every story in the book someone’s proposing that somebody somebody is you needing tickets for whatever reason they’re taking out clients and when you don’t take care of your customers you feel horrible right but you grow from those things and you do the right thing long after the feeling of doing it leaves you right at the end of so so important I think that that that lost customer service yeah is Lawson lot of major companies now I mean you’re dealing with some issues that we will talk about the company but major brands right that just customer service was at the window and it is the customer the extra business so being able to be there and think about what if I was the audience and this was happening to me however I will be treated and it does save the customer when you do that it’s wholly turns relationship sour into the respect of the you know what you’ve done for what could ruin the word of mouth completely and that’s bad news well I’ll give an example you know one of the the kids I karma kid one of the clients that was going to Superbowl had one ticket in and we didn’t give them the ticket that we said we said we’re going to give us something on a five yard line he ended up getting the corner and he didn’t get it to the last second and so he wrote a yelp saying you know give these guys three stars you know they still came through on the ticket when all heck was breaking news in Phoenix but he you know I was disappointed I read the you know what he said on his on his little yelp deal and I I called them up and I said you know what hello we didn’t take care you too well the way we should I want you to see what tickets it is really about we you come on out to Austin I know you like to travel to all these events throughout the country we come on out to Austin I want to take you to a game and he goes you don’t have to do that I said no but I want to do that so we can not Austin stated the house we we first stood in line over Franklin’s barbecue hung out for a couple hours had some barbecue then came the big ticket city tailgate party the next day we showed him you know what we’re about and then I took him in my seat so we went to the game seven a front row about thirty five yard line we had the best time and you know what my yep ready went back up you have to do the right thing long after the feeling of doing it leaves you that’s what it’s all about you know I mean making a difference

talk about going the extra mile to give them five stars there’s the hello it wasn’t really a star the end of the day it was like you know just to the right of that is true to yourself yes owner who we really are and you know I can’t do that to everybody you know when you’re selling yeah hundreds of thousands of tickets sometimes people get angry just because they’re angry you can’t please everybody and I can’t I mean if you’re in the restaurant business how many times the people you know snap at the waiter whatever he never thank him for some good service see this you know here all the difficult things that don’t work well here on the ship yes so at the end of the day you know what do the right thing long after the feeling of doing it leaves you and you’re gonna come out ahead way ahead I I want to talk about the the arbitrage portion here and and how how intuitive it was for you to old school hustle yeah where did that come from I mean was it was it at that stem from a young age of mowing lawns or or what where was it I’ve been in your blood you know I I really think some people are born with that stuff and you know I sold lemonade on the corner I did the lawn mowing the babysitting whatever took I like money you know the end of the day if you wanna I remember one and he had a pair of adidas Max tennis shoes they were fourteen Bucks back in the day and I said mom I can have these all jump higher run faster and she’s like yeah you’re getting the two ninety nine fish heads buddy your I worked at figured it out and you know it made enough money to make that happen because I wanted to

yeah and most the time you’re not build better you don’t have that silver spoon in your mouth so you have to go out and hustle and do what your guys are doing today you’re showing up you’re making a difference you’re you’re learning and getting great ideas from individuals that can maybe make a difference in your own lives as well as others around sure so so I I love the fact of making a Buck here and there and yet you got to show up to do that you’re putting your eighteen hour days files you’re not gonna do it by by working from nine to five expect well how come I’m not getting a ton of %HESITATION Buckaroos coming my way it’s about that you can do the nine to five but if you want to really make you got to do the nine to five and then the seven to two I I love that it is it’s true there are it’s it is what it is yeah we had a really good coming from we’ll Hurley today he’s like you know yeah I love this people people say and I’m with the murder of the savopoulos okay what’s the sleeves like I am lucky but I just happen to spread my my look over a lot more hours so I’m doing the scene hours and it just you just you come across a lot more often because of that yeah so would be as looking just in the nine five but it but it’s it’s you can’t a spin your wheels you have to be doing something authentic and intruder selves and and you also want to be an expert in the industry like for me that’s why I wrote some of the the the books ticketit to the limit how passing and performance can transform your life in your business and one amazing adventure secrets of swagger had own your own cool in life and in business yeah where you’re telling stories we’re it’s better than any business card because you’re an expert or godfather of your industry and if you’re suspected and known and the one head above the sea had said standing out people might buy from me they trust you right they trust your pin you put in the time to do this stuff so that that gets you in a trusted source of opinion and that’s important right there that are well you know I did want to go into the the right where where did that stem from have you I mean was that that’s out of the blue from ticket sales yeah I mean this way I left field right we border you know I mean all of us have a little bit of what I call squirrel we had you don’t want to live in the same thing for thirty years you want to mix it up and you know if I can pass some of the knowledge out there things I’ve learned over the years and and help somebody not make the mistakes that I did why not give back

yeah sure and it makes me an expert in the industry and and it’s a legacy I had fun doing I mean and allows me the opportunity to now do things like these podcast to speak all around the country and to to show up and do the book of good help others with that I will talk about fear I find that fear diminishes over time the more you do the less free after he was gonna seen before did you ever have fear or was it one of those things where it’s like I’m just gonna do it not worry about it I I I think people would be lying to say they don’t have that little swirl in their belly from time to time because we know what we know we we don’t know the unknown and you’re going to meet that head on and figure it out and every time you do something it yeah the end game might turn out a little different you might think it’s a sure thing they have the Superbowl in Houston Texas so we’re gonna sell out all our tickets for more than we bought but all of a sudden you get a snowstorm like in Dallas or or you know something that that happens different and throws you a curveball yeah and you have to Justin you don’t make money all the time and and every deal I was gonna ask about the bills yet you know for me I look at it like okay if we can win on seven deals with by seven or ten tickets for let’s say a hundred Bucks apiece and we’re able to sell those for a hundred twenty dollars apiece on seven of them you know we need somebody we tie on two of them breaking even though we lose someone we’re still coming out ahead and then you have the other parts of the game you gotta keep expenses down you got to figure out this day in age how do we talk about pivoting earlier before we came on line here and you know we have Google you know everyone’s having to do that he got over coming in it there’s so many differences at the yuppie prepared of it in the job sure and I wasn’t asked about that you’ve been at it since eighty seven you said yeah how has the whole thing changed I mean it’s it’s now at your finger tips were you were hustle and at the Frank Erwin center selon addy I mean you know what I mean and so that evolution of the process is has changed your life I’m sure dramatically right I mean that the the whole process now it’s a click and then it was you and how long did you have to do that yeah and no it was outside it was phones and faxes before a lot of shipping imagine sending couple tickets to the Super Bowl to Atlanta and it gets held up and you take its own show make it to the customer because that and that’s how it is because there’s a snowstorm or blizzard to there and it didn’t get there you know you have to deal with those things today it’s lot of mobile it’s kind of nice you’re one click and you have your tickets you don’t have to show up in my office I don’t have to Melanie save time and were poor get a lot of bonus time so it’s it’s actually for the better yeah we’re just not afraid to be the fast motorboat a ticket city and make our judgments when we see something changing because they you know changes you’re only constant was the success Randy something that you saw how was it like a hockey stick was like bring bring underground and also you see lots a lift or is it just been we was that look like you know up in the early days of this your hockey stick growth one of the great things that I did was hire an amazing management team my management team to ticket city has been with me for an average of twenty two years each person wow that says a lot about you

yeah thanks it’s if you treat them well if your humble indie kind in and at the end of the day it’s empowerment if you empower your employees to to not be micro managed and to do what ever they need to do to get the job done and you don’t control them that’s enjoyable in a job that’s what you have to do it now or else you’re done no it doesn’t matter if if you’re doing work with your people and they’re not passionate like you you’re fucked you’d they’ll leave you be one a wife because there is a progressive places out there that are letting them do that so what’s the alternative right hundred percent I mean give people wrote give them feedback give them assistance to to be successful it’s an honor them absolutely and that’s what I did my title is on the cheap energy a job as an officer I’m I’m not gonna get the job done all by myself there’s one of me so you better be able to you know give the credit to take the blame and let them figure out how to how to be the best they can be for the good of the whole you have their backs no matter what I mean that’s what I’ve learned is is as employees like look you let him run make a mistake it’s okay we’ll fix I got your back and and news there you go there you go when did that start going off where you’re like shit this is something so I go by the film yeah yeah I’d rather take a moment we we had really good growth in the beginning your nineteen ninety ninety five all the way to two thousand I’ll I’ll never forget I got the opportunity to buy another company in the year two thousand company it just went for it and they ended up going belly up too much advertising and I was in the days the yellow pages this company was called sold out dot com and they had a number one eight hundred sold out which we still use today and our sales department and and I decide I need by this company this is going to give us an east coast presence and we needed to quick three hundred thousand Bucks and I had gone to the bank month early and they said no problem you’re doing great Randy happy to give you the note and alone so the big day came I’m like Mr banker I need money today in the back of Randy just hit the year two thousand all hell is breaking news we can’t give me the money and more and I’m like you’re kidding me you know heart dropped to the floor with the plans of buying this company

and I said well we can still go for so what we did is we maxed out all the credit cards we got all the money together that we could and we bought sold out dot com now what that gave us that wasn’t around July of two thousand they gave us a big mailing lists that gave us a bunch of phone numbers throughout the country and yellow pages Anne’s because presence all the sudden what happened is the phone started blowing up it was August and US open tennis was on and Agassi was playing and Sampras and we sold so many tickets for that and that was August September October happen and all the sudden the Aggies ended up playing the Mets who was a subway series so our service low enough home and I was in you know October the November December January happened and the giants made to the preconceived verbal so all the sudden we had paid back our investment in three months six months well it by taking a chance and there was a lot of money that should be out of money today it was painful but we showed up and we went for to all of our listeners and I I have to say this because this is sticking points a learning point about what William Hurley said what we were just talking about about creating lock sometimes you gotta go for in the call cards of fall the fall for you and and you did that even though the bank said no right they’re like we can’t do it on and you said I’m not going to not do it I’m gonna get everything I can together and I’m gonna go for you roll the dice right but it was a calculation it was later here absolutely right they were weighted dice yeah another drawing get a yacht so you want to you gotta take chances in life if you’re gonna be the one had about the C. heads that stand out take chances and so you crash and burn pick yourself up again you know life doesn’t this hockey stick up you’re gonna go through ups and downs and and you get stronger and better as you make mistakes and learn the thing about these gambles though that you’re gambling on you so you’re really bad nine years not somebody else’s your but now you want to do this and then that’s the amount of work that you put into it was like okay I made this a minute now and we talked to one of our interviews yesterday were he’s like well give yourself all this money leeway or not because then there’s fire in your in your ask you can make it happen

so yeah I’m I’m from that old school where we never take any money he so it’s nice to not have that extra weight on your shoulders when you take a bunch of people’s money and you’re you’re failing no one of our top competitors razorgator just went belly up last week and they’ve been in this business a long time to and they had you know millions and millions of dollars worth the money that’s this evaporated from his NBC funded as racy funded and and come out the ticket business is a sexy business there’s a lot of money out there in in companies and you know we’ve been fortunate to be able to do it on our own and that that’s absolutely I want to talk about so I assume you’ve seen some pretty good events being in the ticket business that a lot of people probably would never get to see in their lifetime masters is one of everybody the spires ago the masters or super bowls winning games of World Series I do want to know what was your favorite event that you’ve ever intended yeah great question recently you know I I got to go to the Houston series I think goes against the Yankees in is that thirteen eleven games on his back five more yeah game five wicked or would not that many in the World Series yeah you know and I want to view those games and being there with my kids and watching that thing unfold was terrific World Cup soccer is amazing the energy the saying the the your watching the Englishman piss all over each other doesn’t get any better I’ve I’ve seen a lot of cool stuff Wimbledon great event out there watching tennis in England yes super bowls World Series probably I was at the Janet Jackson super balls and the reason I bring it up not because I thought the Janet Jackson hill but you see things that you’re not expecting and I’ll never forget it was but to be the kick off for the second half and this referee walked to the football they don’t show this on TV is getting down kind of holding the football and the referee stands up and just took his clothes started streaking all around you’ve got to be kidding he also he’s run in and get the cops chasing them down you got with the direct guys on the back chasing the referee was one of these referees that this you know kind of try to sneak into the bands and you saw one of the he made New England guy this elbow him the guy flies ten yards in the air and others said they’re taking him out of there like you know like two arms and two heads like the pig being roasted with the apple on the map and I’m like you know the crowds going nuts like go you what you want the bad guy to win once in awhile right right rivers but stuff like that is hilarious like I knew where he was gone yeah that’s a second that’s a sacrificial thing right there that you yeah there’s no way so so I’ve been fortunate to go to a lot of really cool cool stuff

and even right here in Austin we’re getting some good stuff with the the the golf championships it’s coming here about a week I mean they’ll match play right del match play we’re talking about an MLS team possibly coming to Austin we you know we’ve got a heck of a football program once we get that things kicking again yeah and that two thousand five championship in California with Vince young I mean that was some good energy to else credible I wasn’t here yet but I can imagine trilogy the so much books yeah yeah something of that so the starting you one of the first one is just the one of them yeah we’ll take it to the limit how passionate performance can transform your life in your business into an amazing adventure you have a lot of mentors in your life and I’ve been very fortunate to meet mentors like a Richard Branson atomic Q. and who was the sports editor of the Tampa Bay tribute and these guys were and are as attentive as they come and I was hanging out Branson and couple things I learned from Richard Branson is number one he’s extremely competitive we played game chess out there in Africa together and he took me down and ten minutes and he did kind of something like this can you smell it Randy the sweet smell of victory and you know he’s he he’s having fun winning and and doing things like that but at the same time what I also realized about someone like Richard Branson a billion is one the most successful people in the world he’s an amazing listener he pays attention and it’s hard to do guys you know we’ve got two ears and one mouth which should be listening twice as much as we’re talking but it doesn’t always work that way because we always have something to say we’re thinking about what we’re saying before were saying so I talk about things like that in ticket to the limit and compare that to people that were very influential in my life

I did the same thing with secrets of swagger that came out this past may of two thousand I think sixteen or seventeen and I talk about collaboration charisma commitment courage coolness competitiveness character and creativity and I talk about people that have swagger in those different dynamics Francis creativity who is more creative than a guy by the name Jimmy Fallon and Iran as exam me over in London all this and I see him walking in with the really bad moustache to the web and I doubt I don’t keep out about a lot of things but I just started you know I just wrote about in the book and there he was about two rows in front of me with the creator of Saturday Night Live Lorne Michaels I didn’t know that was worn and I’m like shit me I love you can I take a selfie you know I’m like you can add I take a selfie from me two rows back and he’s like you know telling me that you know I mean I’ve just got very excited but he’s very creative and you have to have those dynamics if you’re gonna be in the top of the food chain running it tonight so I talk about you know commitment Ronda Rousey was is committed at the time as anybody how do you become the best of the best in you know M. M. you know that doing okay may I ask yeah I mean that’s just incredible and she stood up top for a long time I talk about people like lady Gaga how does she put on a show and put yourself out there that amazing she shows up and she gets a great staff and they collaborate together they work together as a team to put up the best show pasta and I mean her shows are incredible right I mean there are non some of the best they they compare her shows the Michael Jackson shows that’s she’s she’s an amazing you know that’s performance show person yeah if you put yourself out there Colin this is there anybody cooler than George Clooney no you know I mean that I mean this guy over here we have yet and we know that double deal over here sometimes I get chilly to send my that’s that’s probably bring your jacket started that’s a cold or flu no so you know if you can tie your stories to people and give them a focus point where they understand what you’re talking about it’s pretty cool and it’s it’s making a difference story by writing the bugs me in a good story tell you can give back when you show up at these events and get people excited

yeah at first second I wanna talk entrepreneurship and and taking the leap of faith there are people out there that have the idea of selling tickets right now I don’t know I don’t know if it’s too late for that I’ve never done it but what about TalkTalk to the people out in the audience whoever’s listening about the grind and and to do you know how how does this thing start we all know we own businesses on how to do I started by knocking on doors but talk about it from your point of view because it takes a lot of balls to go out there and put your life savings on on one product of one game where if it doesn’t sell out you’re in the hole and and where does that come from you know yeah I’ve seen it many times for people who use their their dollars in credit cards and then all the sudden the that doesn’t go right and they lose the money that they originally invested police are taking a chance some people out there right now that you’ve bought a few tickets on Ticketmaster and yet six tickets for the BET the things going to sell out people buying shoe releases from Nike trying to get in there more power to you know you make a few Bucks you keep on going bigger and bigger and then all the sudden the demise happens because you try to get too big too fast it’s not a problem normally when you’re doing it out of your house and you don’t have the expenses it’s when you start hiring people getting the place that you now have to rent investing in Google adwords when he’s trying to take it up a notch it gets really tricky it’s easy to make a little money when you’re trying to invest ten thousand make fifteen try to invest ten million to make fifteen million it’s a little bit dicey mmhm and advice for anybody that’s inspiring to because your hustle is it said it’s half salesmanship

I mean that’s that’s that’s what it is to me the others you know Amazon has kicked off what so many entrepreneurs the people selling things all these micro companies you know go for it I mean I hate when somebody tells you you don’t want to do this you don’t want to buy a house that it’s gonna be expensive you’re gonna have to deal with too many issues though if if something’s in your heart go all in one night yeah if you crash and burn you’re going to grow because of it and become a better person so go big or go home ladies and gentlemen you can’t you can hit a home run it’ll swing is at least be rather swim and you don’t need to hit a home run through it get a bunt single man this don’t get through us the swing yeah and I have lots of friends that started business start slow keep on growing and then once you’re you got it going you still should work on the side for somebody else to learn on their diamond told it’s going well for I like the concept learn on their dime looper that before but Evernote lot right and take a dilemma kids somebody else is not I like you can get a hold of respectively rules time it’s like I’m I’m I’m working for I’m working for work for someone else and follow somebody I’m Phyllis a bill streams but you’re like no I’m actually learn about your time you’re gonna make mistakes I remember working for Wallace computer services when I graduated from Texas you know being in sales knocking on doors the Texas labels that were on back of people’s cars back in the day is in a mailer that I did that he pulled it out there’s a little Texas X. card there was little you know label that went in the back of the cars that said Texas acts I sold that stuff it was cool when I made mistakes sometimes that cost the company a lot of money because I designed you know the the wrong thing and it didn’t print properly on the car you know and we have you a full refund well the company pick that up because they invested in me but you are it’s okay things happen

yeah people have about you have to learn I mean there’s no there’s only a couple people that I know and I don’t even know any of them personally mark Zuckerberg is one of them who I feel like didn’t learn he he just went out there and did it ninety nine percent of people got learn and with that I was I was just talking to Lauren work ethic you got to work harder and shit to get this done I mean it there’s no way around it right yes after thirty years gets a little tricky Dallas all right because I don’t wanna working eighteen hour days and rumors but you have a good staff and you know you have them make a difference and it’s their time to shine but the beginning of anything don’t expect to work eight hour days you’ve got to be working twenty four seven and and most businesses are like that today we get so much done with the iPhone and the iPad as in the computers we can knock stuff out but that doesn’t mean you can stop when you’re done you figure you have to write a blog get on that social network the the head of the CIA has that stand out right something on Facebook right right something on Twitter that people can engage with and and see you out there because there’s a lot of stuff and you need to hopefully have them take notice of what you’re doing

love it yeah navigating it’s hard enough so we gotta go double hard just to get all your things that need to be done done and then the other time is is I need to get it done this is where the this is where the eight other hours are right I need to get it done you can kind of just push through that it’s it’s in it’s great it’s crazy and you got to mix it up you do let me tell you I mean everyone’s doing the same thing are we advertising on Google we advertising on Facebook is it on Amazon you have to think well heck the bullet move the needle if I go put stuff in an elevator in New York City I don’t know maybe not but look at those opportunities how are you gonna be different than their competition she well are you going to write a book you know not many people do something like that we got to find different ways to get to be different so how do we find your books you can get a man and a son Amazon dot com it’s take it to the limit by Randy Cohen and secrets of swagger and for all you people with kids that was my fund with DD in Daddy’s big night out I am the greatest rapper in the history of kids books lovers and all things the doctor sees rap book all the characters of bugs called DD Daddy’s big night out there’s a free app out there with amazing singers that fell in love with the but but if you really want to learn something get a few takeaways and learn the mistakes that I made so you don’t make a checkout secrets of swagger you’ll definitely find some good stuff in there if you ticket city dot com one eight hundred soold out you can still call us or ticket city dot com where you get the best to take its for the best of times love it thank you so much for joining us and thanks for some for being here in this great Signorile right see new regulations on the the success here and all these great podcast you don’t thank you very much ready knows how to go the extra mile to make its customers happy because that’s what makes him happy if you’re gonna hustle and stay in business for as long as Randy has finding ways to make yourself happy in what you do every day is key thank you Randy for sure in all your fantastic stories of how to make your hustle your happy place the message the voters team includes me down the road producer right gossip and audio engineer J. Wallace shout out to Ryan Francis for co hosting this episode with me and thank you to everyone accounting awesome for your support this show just continues to grow in our community is thriving make sure your member of our Facebook group the link is in our show notes you sure are episode last week service so on your social media if you can or drop us a review on I tunes it all really just helps thank you very much for listening to see you next week