Podcasts aren’t new. They’ve been around since the mid 2000s and have only grown in popularity since. But corporate podcasts are a whole new frontier — and an untapped market. The situation is similar to blogging in the early 2000s. While some of us had personal blogs in 2002 where we chronicled...
Podcasts or Webinars?
Which is better for my business’s needs? As your business has grown, you’ve no doubt come to appreciate the value of content marketing. You’re writing blog posts, posting on social media, sending a newsletter, embarking on email campaigns. But now you might be ready to incorporate content that integrates...
The Value of Storytelling
How it benefits your customers and your business Everybody loves a story. Stories are why we stay up past our bedtimes reading. They’re why when Netflix asks if we’re still watching, the answer is “duh!” They’re why we love to spill the tea. They’re why infomercials have us ordering...
How to be a Podcast Host with the Most
So, you’ve decided to make a podcast. Congratulations! Whether you’re creating an outward-facing corporate podcast so you can titillate and educate the public, or you’re making an internal corporate podcast for sales enablement or culture-building, you’re making a great choice. Podcasting is such a unique outlet for reaching people where...
Podcasts – The Content Gift that Keeps on Giving
If you’ve decided to create your own corporate podcast, your business already has a presence through your website and social media platforms. Which means you know the struggle of creating and posting SEO content consistently. It can be a constant source of frustration, especially when you know how much Google...
Want to Sound Good? 6 Tips for Improving Your Podcasting Voice
Is that really how I sound? We’ve all experienced it at some point — the shock of hearing your own recorded voice played back to you. It can be, in a word, horrifying. Now you’re planning to make a corporate podcast? Not just a hobby podcast detailing your love of...
Internal vs. External Podcasts — Which is right for you?
If you haven’t been living under a rock, you’ve noticed the consistently rising popularity of podcasting since its beginning nearly two decades ago. And as generally happens, the business sector has gotten wise to what the consumer domain is already well-aware of — podcasting isn’t going anywhere any time soon. ...
Internal Corporate Podcast Topics
There are many benefits to having a podcast for your business. Here are some ideas for types of content you could feature on your internal corporate podcast.
How to Engage Podcast Listeners
Tips for engaging your podcast audience to deepen your connection with your listeners and ensure you are delivering valuable content.
Five Common Podcasting Styles
We define and weigh the pros and cons of interview, narrative non-fiction, conversational, solo, and fictional storytelling styles of podcasting.